“Exploring the Placebo”- with Brian Fulton, author of ‘THE PLACEBO EFFECT: IMPROVING CLINICAL OUTCOMES. In this talk, Brian discusses ways to improve clinical outcomes by managing patient expectations, and optimizing conditioning principles which lie at the foundation of this phenomenon. The human body is engaged in the activity of self-regulation and repair every moment of every day. Research into the placebo effect has found that our mind has the ability to modulate the mechanisms of immunity and self-repair. This webinar examines some of the ways that our minds (and in particular- the patient’s mind) can effect healing.